Delivering change and leadership communications, marketing communications, digital content, issues advice and editorial services requires a unique skillset – from stakeholder analysis and message construction to user interface design, media monitoring, markup language, and more. It’s not enough to be a good writer or communicator; you need to wear many hats. Messenger. Spear carrier. Advocate. Advisor. Coach. Strategist. Choreographer. Crisis manager. Wordsmith. Marketeer. Story-teller.
In the last 20 years, I’ve worked for telcos, mining and construction giants, state and federal governments, financial services organisations, even ammo manufacturers. In that time, I’ve gained extensive experience developing and managing change and leadership communications, oversighting major transformational programs carrying reputational risk, and delivering large marketing and branding campaigns across various mediums.
I’ve also established Germinal Press, an independent venture in Australia’s publishing landscape, based on a desire to publish books that provoke, intrigue, enlighten and entertain.