Delivering change and leadership communications, marketing communications, digital content, issues advice and editorial services requires a unique skillset – from stakeholder analysis and message construction to user interface design, media monitoring, markup language, and more. It’s not enough to be a good writer or communicator; you need to wear many hats. Messenger. Spear carrier. Advocate. Advisor. Coach. Strategist. Choreographer. Crisis manager. Wordsmith. Marketeer. Story-teller.

In the last 20 years, I’ve worked for telcos, mining and construction giants, state and federal governments, financial services organisations, even ammo manufacturers. In that time, I’ve gained extensive experience developing and managing change and leadership communications, oversighting major transformational programs carrying reputational risk, and delivering large marketing and branding campaigns across various mediums.

I’ve also established Germinal Press, an independent venture in Australia’s publishing landscape, based on a desire to publish books that provoke, intrigue, enlighten and entertain.

PROFESSIONAL SERVICES

  • Change

    • Impact assessment
    • Leadership alignment
    • Case for change
    • Stakeholder analysis and management
    • Communications
    • Measurement
    • Embedding change
  • Employee communications

    • Leadership and organisation communications
    • Account management
    • Strategy
    • Social media
    • Newsletters
    • Intranet content and design
    • Stakeholder analysis and management
    • Event management
    • Speechwriting
    • Measurement
  • Internet/intranet

    • Content management
    • Content creation
    • Wireframes and use cases
    • Metadata and SEO
    • User-centered design
    • Measurement
  • Marketing communications

    • Brochureware
    • Banners and posters
    • Merchandising
    • Digital content
    • Branding and look and feel (logos, wordmarks)
    • Case studies
  • Media/issues management

    • Media releases
    • Media monitoring
    • Issues and crisis management
    • Contingencies (e.g. leak plans)
    • Talking points
  • Editorial

    • Writing, editing and proofing
    • Markup
    • Design
    • Pre- and post-production
  • Project management

    • Project lifecycle
    • Program definition
    • Contract management
    • Resource management
  • Tenders

    • Win/bid themes
    • Content development
    • Style guides
    • File management
    • Author management
    • Pre-production
    • Design and distribution
    • Marketing communications

Contact Us

×